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A Proven Process

Our business is making your business better. Is your brand properly represented online? Are your users enjoying their interaction with your website? Technology alone won’t align people with your brand, but the smart implementation of technology will. And the right technology fused with creativity and planning will result in the perfect strategy for delivering an exceptional user experience.

How do we ensure an exceptional user experience? By never veering from our process, an adaptable multi-phase approach that has been tested and proven time and time again.

Select a phase to learn about our process.*

  1. Discover

    • The path to well-executed, effective initiatives that stay on time and on budget starts in the Discover Phase. This is when we gather detailed information about the project and contribute our experience and expertise to outline strategies for success. By the end of Discovery, we’ll have fully identified your business goals and project objectives as well as the features that will be further explored during the next phase.

  2. Define

    • Working with your teams, vendors, and traditional advertising agencies, we will plan and architect website features, structure, and content strategy to build a foundation that can grow and evolve while maintaining usability and effectiveness. You can count on our honesty and directness, friendliness and professionalism. Collaboration is the key to ensuring consistency across all media and maximizing efficiency, quality, and budget dollars.

      We strongly believe in the “Right Tool for the Job” philosophy. During the Define Phase, we consider life span of the platform, support, reliability, extensibility, and total cost of ownership. By the end of theses phases, we’ll arrive at a comprehensive scope and budget.

  3. Design

    • With the blueprint in place, we begin to put the form with the function. In the Design Phase we create meaningful experiences, designs, and interfaces that will blend your brand personality with a purposeful, intuitive user experience. Hand-in-hand with design is copy gathering and copywriting which will ensure your message and voice are accurately communicated. In addition, we’ll complete many different essential aspects of the project, possibly including video production, photo shoots, rich media animation, and more.

  4. Develop

    • With the plans, design, and content in place, we put our heads down and get started on development — front-end, back-end, as well as any integration with third party tools, like content management systems and e-commerce. And because we are a proponent for quality assurance testing, all projects are thoroughly reviewed and tested, tested, and re-tested before being released to beta.

  5. Deliver

    • Once we’ve wrapped up all the odds and ends, the website is ready for your review. After your review and any edits are completed, the website will be launch ready. If your project requires it, we’ll include tools training and have a project handoff to ensure a smooth transition with your team.

  6. OS / Support

    • The Insite team is invested in the success of your project. The launch of the project doesn’t mean the end of Insite’s involvement. Our ongoing services and support team will continue to maintain and review metrics for long-term success and site evolution.

How We Do It

* If budget and timeline allow, we always recommend some level of User Testing and Research.
There are ideal studies for each phase, from user interviews, to focus groups, to comparative studies, etc.