Visual Design creates lovely designs that people love

50 milliseconds. That's 1/20th of a second. That's how long it takes for someone to form a lasting impression of an interface. It's called the aesthetic-usability effect. When your audience finds your design aesthetically pleasing, they're more inclined to give it a second, third, and fourth chance. Visual design plays a non-exclusive but critical role in keeping audience attention and contributing to facilitating persistence and commitment.