Enabling World-Class Branding Consumer Packaged Goods Company
Insite built and optimized a Fortune 500 CPG company's merchandising ordering and warehouse management system, streamlining how requests, printing, shipping, approvals and financial accounting for this important business process is solved, one delicious brand at a time.
Goals
- Increase employee satisfaction by improving utility and usability and reducing email saturation
- Increase adoption & transparency
- Ensure orders are delivered at or before the target date by increasing timeliness and reliability of information
Pain Points Prior to Development
- 2-3% inaccuracy of sales center warehouse address information
- Inventory inaccuracy led to unfulfilled orders, delays, and labor to correct inventory challenges caused by this
- Lacked price, usage, availability, and status visibility
- Inconsistent classification and naming conventions contributed to confusion
- Virtually unusable on a mobile device
Solution
Insite created a new marketing display ordering system from the ground up. The system was based on solving key business challenges and meeting critical user goals. Insite accomplished this with a carefully defined and planned information architecture that facilitated a controlled vocabulary and the development of a flexible, permission-based, complex business process that enabled better usability, accountability, transparency, and trackability.
Results
This mobile responsive system has been adopted throughout the company, and usage is at an all-time high.
About $50 million in displays are ordered annually to beef up the company's shelf presence and execute its retailer marketing display & positioning strategy for retailers across the United States.
- Estimated $1M annual savings in standing inventory display costs
- 43% administrative efficiency savings
- 10,000+ unique assets
- Over 55,000 Order Requests