Digital Copywriting because websites and interfaces don't write themselves
The Necessity of Good Words
Good copy is vital to good design in the way good food quality is vital to proper nutrition. Your plate may look great, but if the food quality is bad, at best it is unfulfilling, and at worst it may be poison. Design and copy must work in harmony with the purpose and strategy of the application; they must communicate and persuade people to take action.
Related to Digital Copywriting
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