A Community of Care in Dallas Parkland Health Foundation

Imagine the bustling hub of a public hospital where over a million people walk through the doors every year, seeking care from one of the most comprehensive systems in the nation. Parkland Health in Dallas, Texas, isn't just a medical facility—it's a lifeline to the community, offering a vast range of services from a state-of-the-art Level I Trauma Center and the region's first verified burn center to specialized neonatal care and a network of accessible health clinics. As the primary teaching hospital for the University of Texas Southwestern Medical Center, Parkland isn’t only treating patients; it’s training the next generation of medical professionals and advancing healthcare for all. Serving Dallas County's most vulnerable populations, Parkland is fueled by the generosity of supporters through the Parkland Health Foundation.

Our partnership with PHF came at a pivotal moment, as the foundation sought to revitalize its online presence and enhance its connection with donors. With a fresh name and brand, PHF aimed to tell a more compelling story—one that illustrates the critical role donations play in driving meaningful change in community health outcomes. Together, we embarked on a mission to simplify the giving process, humanize the experience, and inspire more people to contribute to Parkland’s vital work.