User Experience Design to solve your challenges by way of serving your users

Mark Twain is reported to have said, "Many a small thing has been made large by the right kind of advertising." Advertising, however, is not enough. The destination—where you are driving people to—needs to be worth their while. Good user experience (UX) design is about just that—creating a product that a specific audience actually wants. This requires gaining sufficient knowledge about the audience's desires and delivering something that they like more than they like the alternatives.